Project Overview

Media Promotion | Valentine’s Date Ideas – TBCo worked with Bouldering Project to identify and support
several promotional ideas around key events. This was a way to share new perspectives about the venue’s
services and continue to build awareness for the new location. For Valentine’s Day, TBCo worked with
the client to create stories around dating and friendships that happen from working out together and
Bouldering Project planned to offer a BOGO guest pass for Valentine’s Day.
TBCo provided public relations and
community outreach services.

• TBCo wrote media-friendly pitches highlighting three date ideas for couples, galentines and parents.
• We wrote and distributed news pitches of Gen Z dating trends offering Bouldering Project and its
  members as interview subjects.
• We secured two in-depth business profiles, one live TV remote and inclusion in three print / online
  Valentine round ups.
  ‍
  ‍

What We Did

• Public Relations
• Content Development
• Community Outreach & Partnerships
• Social Media Support

‍

‍