The I-10 Broadway Curve Improvement Project redefined what is possible in transportation infrastructure for Arizona. Spanning 11 miles of one of the state’s most critical corridors through Phoenix, the I-10 Broadway Curve Improvement Project was the Arizona Department of Transportation's largest urban freeway reconstruction project. With 86 community events, over 100 traffic alerts, 44 newsletters, and a project-specific app downloaded more than 31,000 times, the project fostered public awareness and enthusiasm.
Public Involvement Plan – Understanding it is important for ADOT to engage the public and stakeholders
from different cultures and backgrounds, TBCo developed the public involvement plan based on a
community assessment. The public involvement plan included a crisis communication plan and a
reputation management plan, which outlined processes to follow during a crisis.
Stakeholder Communication – TBCo produced monthly and quarterly newsletters, traffic alerts with
detour maps, detour animations, videos about project progress for the website, presentation materials,
bi-annual public surveys and reports, and responses to stakeholder questions and concerns. TBCo also
managed the project’s website.
Community Relations – TBCo provided community relations, which included providing project update
information for local governments twice a month and identify 24 community events/presentations per
year to attend on behalf of the project. Developing relationships with businesses, business associations,
faith-based organizations has been key to identify the 24 events/presentations per year.
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