The I-10 Broadway Curve Improvement Project runs along 11 miles of Interstate 10 between the Loop 202 (Santan/South Mountain Freeway) and I-17 near Phoenix Sky Harbor International Airport. Additional work occurs on approximately one mile of east- and westbound US 60 between I-10 and Hardy Drive and on approximately one mile of north- and southbound State Route 143 between I-10 and the southern end of the SR 143 bridge over the Salt River.
Public Involvement Plan – Understanding it is important for ADOT to engage the public and stakeholders
from different cultures and backgrounds, TBCo developed the public involvement plan based on a
community assessment. The public involvement plan included a crisis communication plan and a
reputation management plan, which outlined processes to follow during a crisis.
Stakeholder Communication – TBCo produced monthly and quarterly newsletters, traffic alerts with
detour maps, detour animations, videos about project progress for the website, presentation materials,
bi-annual public surveys and reports, and responses to stakeholder questions and concerns. TBCo also
managed the project’s website.
Community Relations – TBCo provided community relations, which included providing project update
information for local governments twice a month and identify 24 community events/presentations per
year to attend on behalf of the project. Developing relationships with businesses, business associations,
faith-based organizations has been key to identify the 24 events/presentations per year.
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