The City of Phoenix Parks and Recreation Department is developing a citywide Parks Master Plan that will guide the direction of its 188 parks, 33 community and recreation centers, eight golf courses and 29 public pools for the next 10 years and beyond. During the fi rst phase of the project, TBCo provides community outreach services – a vital piece of this stage of the master plan.
Website Development – TBCo developed a customized website for the project that provides information
and engagement opportunities for the public in an accessible, multi-lingual format. The site has become
an important outreach tool providing up-to-date details about events as well as interactive surveys
and contact forms. TBCo also hosts and maintains the site and tracks and responds to comments and
feedback received in the project email.
Survey Development and Collection – In partnership with the Parks and Recreation Department, TBCo
created an electronic-based, bilingual survey that community members can easily complete using a
cell phone, computer or tablet. Through the website, community events and a targeted email campaign,
TBCo collected nearly 5,700 surveys in the fi rst half of the 36-month project.
Community Outreach – TBCo attended more than 20 different community events. The bilingual team
attended half of those outreach events to ensure all backgrounds and ages had an opportunity to
provide input.
Collateral Materials Development – TBCo produced a variety of collateral material in support of
community outreach efforts. These include banners, posters and signage for off-site events; postcards
with QR codes for easy access to the project website and survey; and interactive feedback boards.
Visit the site here:
https://parksmasterplanphx.com/
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