El Corazón de Tucson Planning Area

Project Overview

Branding and Collateral – TBCo created an identity for the BID Planning Area. Naming it El
Corazón de Tucson showcased how the community considered the neighborhood the Heart
of Tucson. Branding included a dynamic color palette incorporated into collateral pieces
like an area map, postcard mailer, informational fact sheets, leave behind fl yers, and meeting
engagement boards.

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Community Outreach – TBCo informed property owners, employees, residents, and others
in the El Corazón Planning Area about engagement opportunities using a mix of in-person
outreach and digital communication. This included a direct mail piece, emailed notifi cations,
and putting boots to the ground with hand delivered notifi cations. The in-person effort allowed
us to listen to concerns, answer questions about the initiative, and grow our
stakeholder database.

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Public Involvement – TBCo organized three meeting opportunities for the community to learn
about the BID process and engage with city leaders:
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• A virtual meeting presented information about the BID and potential BID area. The
  presentation was shared on the project website.
• Two focus groups were held in person for an open discussion about concerns and
  opportunities for the planning area.
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TBCo also created an online survey with questions that gauged connection to the area, interest
in participating in the BID process, and open-ended opportunities to share thoughts.

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What We Did

• Public Involvement Plan
• Graphic Design
• Copywriting
• Collateral Development
• Community Outreach
• Survey Development
• Survey Analysis
• Website Management
• Stakeholder Database Mgmt.
• Public Meeting Planning

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